Create Insight Statements
After you’ve downloaded findings and identified key themes from your research, creating insight statements will help point the way forward.
Step 1
Take the themes that you identified in the Find Themes activity and put them up on a wall or board.
Step2
Take one of the themes and rephrase it as a short statement. Use the Insights Checklist worksheet to help build a strong insight statement.
Step3
Sift through your insight statements and discard any that don’t directly relate to your challenge. You should end up with 3 to 5 insight statements.
Step4
Consider inviting someone who is not part of your team to read your insight statements and see how they resonate.
Step5
Your insights will play an important role in shaping your prototypes as well as the rest of your design process.
Examples of Insights for Design
1.Visitors are more likely to navigate in-page rather than see every product in “one page”
2.First impression is important
3.Visitors spend very little time outside of one specific program
4.Observing the user’s behavior itself is instructive for the design
5.The data that users click on the page can determine what content they will be pushed, which is also designed
6.Early user data does not play a decisive role in the design
7.Don’t overthink the results of data visualization
8.The results of A/B testing always have limited relevance to real products
Relevant resource on insights
http://api.woshipm.com/pmd/1186757.html?sf=mobile