Project 3——Re-Mix Volume

ys2m20

Personal Statement

My role in Project 3 is as a brand designer, which is to oversee the design of the identity of our Volume to increase the unity of the project. After our several meetings and discussion, we had three ideas for the integration of the project: The first is to use the modeling technology of one of the team members to put our work in a scene, such as a TV wall on the street. The second is to edit each of us’s work into a video and then edit together. The last idea is to make a series of posters. Each poster uses the main elements of each team member’s project with a unified style. Finally, we decided to use the third option.

“The world has changed from pure to dirty, from order to chaos, from rich to poor, from expensive to cheap, making it difficult to distinguish whether the outside world is fictional or real. Chaos and distortions are all over here, sleep, food, clothes, entertainment, sexual desire, drugs, and even life and death have become indifferent and unimportant.” I wrote this passage to define the meaning and tone of our entire project.

Our brand name is Live on Beasley Street. There was no live broadcast in the 1970s, but now social media can expose the status quo of the people’s lives at the bottom through live broadcasts. Our brand is committed to portraying “Beasley Street” through design because Every country has such a “Beasley Street”, people feel helpless day after day, and they live in an environment of dirty, drug use, violence and blood, anger at the unfairness of life. The lowest level of people is overwhelmed and breathless because of life. They want to change their lives, but they are powerless because of their origins. They are the most inexistent group of people. Because they don’t have the right to speak, they are ignored by the public. We hope to bring help and hope to more people living on Beasley street through our project.

According to the definition of our brand, we hope to convey a positive and hopeful attitude in visual design. The entire logo is obtained by deconstructing LOBS, which is the first letter of ‘Live on Beasley Street’. Viewed from a frontal perspective, it is the sight of the sun slowly rising through a door, and viewed from a side perspective, it is like a person holding up an umbrella, which means that our brand speaks for the neglected people and brings hope and shelter to them.

And our brand colors are highly saturated dark blue and white, because we hope that the brand can be spread on social networks to attract widespread attention, we chose a blue with higher brightness and saturation to emphasize brand memory point. Blue itself symbolizes no boundaries, and the contrast between white and blue symbolizes the sky and the ocean. This is also in line with our brand’s desire to break prejudice and seek equality and freedom. At the same time, this is the color that runs through our entire visual design.

In this project, I think we have integrated each other’s projects well, but we have also retained the differences between our respective projects and successfully completed our initial vision for the project. But in the end, due to lack of time, we failed to make more attempts and designs in the scene design, which is also a pity.

Team Profile

BRAND DESIGNER / STRATEGIST
To oversee the design of the identity of your Volume/container

CREATIVE DIRECTOR
To overview the creative process as a whole.

WEB/ CODING DESIGNER/ SPACE ORGANISER
To bring functionality to the design form/space.

SOCIAL MEDIA / MARKETING/ COPYWRITER
To create a marketing plan and associated graphics.

Meeting notes

Considerations

How will you present the work as a whole?

We decided to use a series of posters to connect our different styles of works, and use the theme color to unify.

Will you create a title for the Volume?

Our brand name is “Live on Beasley Street”.

How will you graphically tie everything together?

Brand color and logo design are the focus of my work. In the end, a unified vision is presented with a series of brand posters.

What Channels will you use? Web-based or actual physical space?

Web-based, because we want to spread our thoughts more widely.

How will you inform the world about your Volume?

For social media, the best choice is of course instagram.

Is there an intended audience? Who are they?

Our target audience is young people who use social media, and we want to attract their attention to a minority of people, and we use our design to promote our ideas, and even for future commercial development, we can design and sell peripheral products through the online store.

Design Brief

The world has changed from pure to dirty, from order to chaos, from rich to poor, from expensive to cheap, making it difficult to distinguish whether the outside world is fictional or real. Chaos and distortions are all over here, sleep, food, clothes, entertainment, sexual desire, drugs, and even life and death have become indifferent and unimportant.

Our brand name is Live on Beasley Street. There was no live broadcast in the 1970s, but now social media can expose the status quo of the people’s lives at the bottom through live broadcasts. Our brand is committed to portraying “Beasley Street” through design because Every country has such a “Beasley Street”, people feel helpless day after day, and they live in the environment of the dirty, drug use, violence and blood, anger at the unfairness of life. The lowest level of people is overwhelmed and breathless because of life. They want to change their lives, but they are powerless because of their origins. They are the most inexistent group of people. Because they don’t have the right to speak, they are ignored by the public. We hope to bring help and hope to more people living on Beasley street through our project.

Logo Design

Viewed from a frontal perspective, it is the sight of the sun slowly rising through a door, and viewed from a side perspective, it is like a person holding up an umbrella, which means that our brand speaks for the neglected people and brings hope and shelter to them.

Blue itself symbolizes no boundaries, and the contrast between white and blue symbolizes the sky and the ocean. This is also in line with our brand’s desire to break prejudice and seek equality and freedom. At the same time, this is the color that runs through our entire visual design.