Formulating the brief
1.1 Curiosity
COVID-19 vaccine
As someone who has been vaccinated with the COVID-19 vaccine in China. Although I don’t have any side effects, when I hear some people talking about the vaccine and making irresponsible remarks, I think it is necessary to educate the public about COVID-19 vaccine.
So I was very curious about how the COVID-19 vaccine works in human body.
1.2 Circumstances
A lot of people have all sorts of misconceptions about COVID-19 vaccines
Two different COVID-19 vaccine technologies
1.Injected with COVID-19 inactivated proteins
2.Injecting proteins with gene information of COVID-19
1.3 Purpose
To explain how different COVID-19 vaccines work to the public, in order to eliminate the panic caused by rumors.
1.4 The tone of voice: Reading data v Feeling data
1.4.1 Analytical
1.4.2 Amplify emotion
Outcome
2.1 Poster design
2.3 Motion design